In the hope of providing needed support for a cause you love, you set out to plan a charity fundraiser. At first glance, this might seem like an overwhelming task. And in reality, it very well could be if you rush into things and fail to get yourself organized. However, with a little help and guidance, you’ll soon find yourself on the right track for a successful charity fundraiser. To get you started, here are some key tips on how to get started.
Set Your Goals
One of the first things to do is set goals for what you want the charity fundraiser to be successful at achieving. Much of your focus will probably center around bringing in a certain amount of donations. However, there are other important goals to pursue, as well. For example, you may seek to jumpstart community awareness for your group or organization. You may also seek to increase the level of networking between people who support the work you do.
Set Your Budget
Once you’ve set your donation goal, you can begin to set a budget that fits your ambition. Naturally, you’ll want to spend far less on the event than you hope to bring in. In addition, you’ll want to use the funds you have to their maximum possible effect. To meet these objectives, you need to consider every aspect of your event, down to the last detail. And since things may not go as planned, you also need to set aside some money for emergency expenses.
Define Your Audience
Fundraisers come in all forms. Some events are black-tie-only and quite upscale. Others allow people to attend in any attire that suits them. Events also differ in the scope of their focus. For instance, some charities focus on local issues. In contrast, others focus on a larger issue that affects a region, a state or even the entire county.
These factors are important to consider because they help you define your fundraiser’s audience. You need to decide on your audience because you must make the most of your marketing budget. You also need this information to determine the best way of reaching out to those who might attend.
Pick a Theme
As a rule, fundraisers work best when they have a clear theme that helps generate enthusiasm and support. Once you know your target audience, you can pick a theme that meets two critical objectives. First, it should further your charity’s cause and reflect its values. In addition, it should appeal to the audience that you hope to draw to your event.
Pick a Venue
With all the information you’ve gathered, you’re now ready to pick a fundraiser venue. You may have a specific facility or site in mind. However, be aware that it helps to have some flexibility. For example, you might want to consider non-traditional venues instead of a more expected setting. In addition, you might want to pick a range of potential dates rather than setting your heart on a specific day. This loose approach can help planning go smoother. It can also potentially save you money.
Market Like Crazy
In today’s media-saturated world, no event can hope to succeed without a committed marketing effort. While sticking within your budget, consider every avenue possible for reaching your target audience. In addition to traditional mailings and email, your strategy should include social media. Twitter, in particular, has a solid reputation for helping fundraisers spread the word. To maximize efficiency, you might consider using automated emails and social media management tools.
Determine How You’ll Gather Donations
To give money to your organization, people interested in your fundraiser must know how to donate. Many experts in the field recommend providing some options. For instance, in addition to accepting at-the-door sales, you may want to use an online ticketing platform. These platforms can help you take payments, as well as keep track of them. Some also add extras like full payment processing and the ability to reserve specific seats. And don’t forget those who can’t make it to the event itself. It’s easy to set up text donations that allow people to contribute remotely.
Need more information on what it takes to plan a successful charity fundraiser? Contact us at Pico Party Rentals.